Design and Implementation of an Outdoor Advertising GIS Solution, APG|SGA, Zurich, Switzerland

FIT-Projekt: Geografischen Visualisierung der Flächenstandorte und der Kampagnen

APG|SGA is Switzerland`s leading out-door advertising enterprise. For geographical visualization of poster sites and publicity campaigns, FIT designed and implemented the AdGIS software solution. AdGIS supports the business processes of sales, logistics, marketing and business promotion showing the staff a task-specific display of poster sites, premises like rail stations and shopping malls, points of interest and bill posting routes on a street map, in front of aerial photographs, detail plans of premises or panorama maps of skiing regions. The solution is fully implemented in Java, is based on the open source Geotool component, uses OGC standards and is easily configurable.